Marketers use the word niche in several different ways and that creates confusion for new coaches and service professionals.  Your niche may refer to a specific part of a target market; a smaller group of people; the way you provide your services; the type of expertise or experience that you provide through your services; and best definition for niche is a service or product that is intended for a market or a group of people.  For example: niche service or niche market.  In short, your niche defines a specific service or product that you offer to a market.

The purpose of the niche is to set you apart from other service providers in your market, and to enable you to clearly talk to the people that are looking for your services.  Clients are looking for service professionals that truly understand their challenges.  Therefore, clients associate less value with generalists, and they may seem to be less credible in the eye of the client. Your niche must be completely aligned with your target market for two reasons:

1.    Understanding and benefiting your clients in a deeper manner

2.    Generating the financial revenue and recognition that you seek in your field

Defining a niche is very important and helps you to achieve your goals faster.  So, what is your niche and how is your niche is aligned with your target market?