Category Archives: Target Market

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Most coaches, consultants and service professionals work very hard to develop their skills and programs.  They have developed their niche, defined their target market, and created a great offering.  However, most solo professionals are lacking confidence.  Therefore, it is difficult … More →

Most professionals don’t know the difference between marketing goals, strategies, and tactics. Many solopreneurs don’t even have a marketing plan.  They start their business with a hope to succeed.  They talk to their friends and sign up a few clients.  … More →

Most Service professionals struggle for many years before they learn how to market their business.  Starting and establishing a business has its own challenges and requires dedication, persistence, and patience.  You can always increase your chances and reduce your risks … More →

Defining your Target Market is one of the most essential parts of your Marketing Foundation.  Most Service Professional know their Target Market, however, they confuse themselves by thinking too much about it. If you are a service professional and have … More →

A Marketing foundation is the most essential part of your business and marketing plan.  Similar to personal foundation, marketing foundation is the key for developing a strong business.  Businesses exist to serve and resolve the problems of their target market. … More →

Service Professionals start their business for a variety of reasons. Some are passionate about something, some are looking to improve their income, some are looking to improve the quality of their life, and some just want to make a difference.  … More →

Most service professionals, coaches, consultants, and etc. have a difficult time defining their niche.  As I have mentioned in my blog – The 3 connections you need, to make your life and business successful! Most of your confusions are related … More →

Results of Coaches Survey Business Challenges and Opportunities I conducted a survey in Q1 2011, to identify the past business challenges, and the marketing opportunities, that coaches and service professionals see for 2011.  Close to 300 people responded to this … More →

Some service professionals think they are limiting their opportunities by defining a target market.  This is a limiting belief, as defining a target market actually helps you reach your objectives faster.  You may also choose to work with more than … More →

Marketers use the word niche in several different ways and that creates confusion for new coaches and service professionals.  Your niche may refer to a specific part of a target market; a smaller group of people; the way you provide … More →