Authentic Marketing & Beyond!
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  • Category Archives: Marketing Tactics


    All professionals, coaches, and consultants need to attract potential clients to their list and keep in touch with them regularly.  Building relationship and trust is essential for professionals and email marketing and newsletter is one of the best ways to … More

    Posted in Marketing For Coaches, Marketing Strategy, Marketing Tactics, NewsLetter | Leave a comment

    The Truth About Open Rates Written by: Linda Claire Puig How many of your subscribers open the emails you send? Many coaches and service professionals new to email marketing get discouraged when they look at the measurement called “open rate.” … More

    Posted in Marketing For Coaches, Marketing Tactics, NewsLetter | Leave a comment

    Most professionals don’t know the difference between marketing goals, strategies, and tactics. Many solopreneurs don’t even have a marketing plan.  They start their business with a hope to succeed.  They talk to their friends and sign up a few clients.  … More

    Posted in Marketing For Coaches, Marketing Niche, Marketing Strategy, Marketing Tactics, Target Market | Leave a comment

    I was talking to a new client and I was describing how coaching works and how it differs from therapy, mentoring and consulting.  Most of us are looking for answers coming from someone else or something outside of us and … More

    Posted in Marketing Niche, Marketing Strategy, Marketing Tactics, Marketing for Professionals | Leave a comment