Category Archives: Coaching

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Successful and happy people, business owners and 6 figure coaches, consultants, trainers, and other professionals have something in common.  They all attract the right people, events, and opportunities into their life and business.  They think differently so their mindset attracts … More →

Most service professionals, coaches, and consultants don’t have a marketing plan.  Some don’t know how to create one, and others don’t want to spend the time to create it. Marketing planning is important.  How could you get to your destination … More →

The holiday season is approaching and people and businesses are getting ready for the end of the year.  Yet, there is still time for marketing your services and looking for additional business. Here are a few ideas that Solo Professionals … More →

Most service professionals are passionate about what they do.  Their intention is to help others, and they start their business to serve the target market that they are passionate about.  However, running a business requires knowledge, skills and strengths.  You … More →

Defining your Target Market is one of the most essential parts of your Marketing Foundation.  Most Service Professional know their Target Market, however, they confuse themselves by thinking too much about it. If you are a service professional and have … More →

Results of Coaches Survey Business Challenges and Opportunities I conducted a survey in Q1 2011, to identify the past business challenges, and the marketing opportunities, that coaches and service professionals see for 2011.  Close to 300 people responded to this … More →

Niche marketing is identifying and targeting a market (group of people) with needs that your services or products can deeply satisfy.  You identify a segment of the market with particular needs, and focus your efforts on satisfying those needs. Many … More →

Here is my recent article about clarity published in Payam Ashena – February 2011 We need Clarity in creating and marketing our business.  Lack of clarity only slows down the process and drain our energy.  Enjoy the article… As a … More →